Lose Your Self
Enter Shikari · Post-Hardcore/Electronic
“The surprise release strategy works artistically and fails commercially. The album is going to get reviewed in five places and played by their existing fans and nobody else will know it exists until someone makes a YouTube video about it six months from now.”
Enter Shikari surprise released their eighth album with no pre-announcement, one social post, and a single that dropped Thursday night. Lose Your Self is the best thing they have made since The Mindsweep and the argument for why surprise releases still work. There are no influencer campaigns, no TikTok teasers, no embargoed reviews. Just a band that has been doing this for twenty years dropping a full body of work on the internet like it is 2005 and trusting people to find it.
The production is the tightest of their career. Rou Reynolds is writing lyrics that do the political-personal weave without flinching, and the band is playing with the kind of confidence that only comes from knowing exactly what you are and what you are not. Track nine is the best song they have written in ten years.
Think your track survives me? Drop a link.
A full teardown from €2,99. No mercy.