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Practical guides for anyone with a URL and a desire to improve it.
Sally reviews everything with a URL: LinkedIn profiles, GitHub repos, landing pages, product listings, portfolios, blog posts, and more. These guides break down what she looks for and how to fix the most common mistakes — before she has to tell you herself.
Career & Profiles
LinkedIn Headline Mistakes That Make Recruiters Scroll Past You
Your LinkedIn headline is prime real estate and you filled it with corporate buzzwords. Here is what actually makes recruiters stop scrolling.
Portfolio Mistakes: When Pretty Design Hides Zero Proof
A beautiful portfolio with no case studies, no metrics, and no evidence of real work is just a Dribbble mood board with your name on it.
Developer
GitHub README Checklist: How to Look Like You Actually Ship
Your README is the landing page of your code. Here is a complete checklist for making it look like you know what you are doing.
Your Developer Portfolio Is Boring (Here's How to Fix It)
Hiring managers see hundreds of developer portfolios. Here is what actually makes yours memorable and gets you past the resume screen.
Business & E-commerce
Landing Page Above the Fold: Clarity, Proof, and a CTA That Doesn't Suck
You have about five seconds before a visitor decides to stay or bounce. Here is what your landing page needs above the fold to earn those seconds.
Your Etsy/Amazon Listing Isn't Converting (Sally Knows Why)
Your product photos are blurry, your title is keyword-stuffed, and your bullet points read like a legal disclaimer. Here is how to fix your e-commerce listings.