Whatever's Clever!
Charlie Puth · Pop
“アルバムタイトルにはエクスクラメーションマークがある。Charlie Puthのキャリア全体を定義する作られた熱意だ。”
Charlie Puthが'Whatever's Clever!'というアルバムをリリースした。車のCMソングでピークを迎えた人のエネルギーそのものだ。
長年Puthへの批判は音楽性はあるがそれを指し示し続けることだった。Whatever's Clever!では指すのをやめてただ演奏する。
80s cosplay
“The entire album sounds like it was produced in 1987. Which would be impressive if it was 1987 and not 2026.”
The fix Nostalgia is a flavor, not a cuisine. Blend the influences instead of photocopying them.
Emotional vacancy
“Puth writes about his marriage with the emotional depth of a Hallmark card. The feelings are present but the vulnerability is performed.”
The fix Stop producing your emotions. Let a vocal crack exist. Let a mix be imperfect. Be human.
TikTok musicology brain
“You can hear the moment in every song where Puth thought about how it would perform on social media. The hooks are engineered, not felt.”
The fix Write a song without imagining the TikTok comment section. Just once.
Think your track survives me? Drop a link.
A full teardown from €2,99. No mercy.