Lifthill.Studio
Design & Development Studio
Reviewed 2026-02-16 · https://lifthill.studio
The Roast
“Let's talk about 'We create with the heart in mind.' This tagline sounds like it was generated by an AI that read too many LinkedIn motivational posts. What does it even mean? Your heart is literally always in mind — it's anatomy. Meanwhile, you're asking people to join a 'movement' for the 'Right to Timelessness' which is just... wanting to hide clocks?”
Sally's not done with you yet.
Drop a URL, screenshot, or file and Sally will give you the honest truth.
The Bright Side
At least you're actually shipping things, which is more than most 'creative studios' with prettier websites can say.
Think your work can survive this?
Drop a URL, screenshot, or file and Sally will give you the honest truth.
Issues (5)
Identity Crisis Across Music, Games, Apps, and Films
Receipt
"We don't just make things—we obsess over them until they feel right" — Yet you shipped an app, rebranded it 9 days later, and still have mismatched URLs and names on your own website.
Fix
Rebrand honestly as 'Thomas Geelens — Independent Creator' or similar. Drop the corporate 'studio' language and own being a solo multi-creative. Your real story (one person shipping music AND apps) is actually more impressive than pretending to be an agency.
The 'Right to Timelessness' Positioning Is a Feature Request in Manifesto Clothing
Receipt
"WE LEAD A MOVEMENT" followed by asking for a toggle to hide clocks — Leading a movement usually requires... followers? Impact? This is a Medium post with delusions of grandeur.
Fix
Pick ONE flagship project and make it your hero. DreamAM has potential — make that your primary focus on the homepage with clear value prop, social proof, and user testimonials. Push everything else to a 'Other Projects' section.
Timeline Shows Scattered Output Rather Than Focused Execution
Receipt
"A creative studio crafting experiences across music, games, apps, films, and beyond" — Your timeline shows 12 music tracks (mostly demos), 2 apps, zero games, zero films. That's not 'across' — that's 'dreaming about'.
Fix
Fix the DreamAM/DreamAM branding inconsistency immediately. Update all links, copy, and references to use only DreamAM. Then write one clear sentence explaining what it does and why someone would want it.
DreamAM Rebranded But Links Still Point to DreamAM
Receipt
DreamAM rebranded from DreamAM 9 days ago but your 'Learn More' link still goes to getdreamam.app and your timeline references both names inconsistently.
Fix
Reframe or kill the 'Right to Timelessness' positioning. If you genuinely care about it, show traction: petition signatures, company responses, press coverage. If it's just a concept, don't call it a movement you 'lead'.
Corporate 'We' Language When It's Clearly One Person
Receipt
Corporate 'we' language throughout ('We create,' 'We don't just make things') when you admit at the bottom it's just Thomas Geelens — the fake studio plural undermines credibility.
Fix
Consolidate your timeline to show only significant launches, not every demo. Group the music releases and focus on completed products with user traction. Your current timeline makes you look scattered, not prolific.